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BIG IDEAS FOR LEADERS OF MID-SIZE SERVICE FIRMS
INSIGHTS YOU NEED TO REACH YOUR NEXT LEVEL
THE NEW 80-20 RULE
The new 80-20 rule holds that no more than 20 percent of your webpages can be about your company, team, services or even testimonials. For websites to pull organic prospects into a business relationship, at least 80% of your webpages must be about ideas to help ideal prospects achieve their goals. Websites that follow the new 80-20 rule never lack for prospects, deals, revenue or profits.
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eBook
Ten Things Service Websites Must Do To Drive Revenue