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BIG IDEAS FOR LEADERS OF MID-SIZE SERVICE FIRMS
INSIGHTS YOU NEED TO REACH YOUR NEXT LEVEL
THE NEW 90-10 RULE
The new 90-10 rule holds that organic prospects want to make 90% of their in-bound journey before they have a conversation with anyone at your company. This has two important implications for your company. First, the sales conversation that used to start new business relationships has now moved to the end of that process. Second, if you are not giving prospects a reason to engage your ideas BEFORE a conversation, you are missing out on great new deals.
Explore this idea in greater detail by clicking the links below.