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BIG IDEAS FOR LEADERS OF MID-SIZE SERVICE FIRMS
HERE ARE INSIGHTS YOU NEED TO REACH YOUR NEXT LEVEL
5 PREREQUISITES OF SALES-READY PROSPECTS
As prospects progress on the four stages of the in-bound journey, they go from not being willing to talk to a consultant to being entirely open to meaningful sales dialogue. But at what point should you talk to prospects? At what stage are they most open to dialogue? How can you know which prospects to engage and which to allow more time on their journey? The sales-ready prospect demonstrates 5 key characteristics.
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