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BIG IDEAS FOR LEADERS OF MID-SIZE SERVICE FIRMS
HERE ARE INSIGHTS YOU NEED TO REACH YOUR NEXT LEVEL
SHALLOW-SWIM AND DEEP-DIVE CONTENT
A great content marketing strategy has two major parts: shallow-swim content and deep-dive content. Both of these are necessary to pull organic prospects along their in-bound journey. Shallow-swim content delivers bite-sized ideas that can be consumed quickly. Deep-dive content is a feast of great ideas that a prospect can chew on for quite some time.
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