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BIG IDEAS FOR LEADERS OF MID-SIZE SERVICE FIRMS
HERE ARE INSIGHTS YOU NEED TO REACH YOUR NEXT LEVEL
THE SELF-PERSUADING PROSPECT
An important corollary to the new 90-10 rule, the self-persuading prospects is a phenomenon of the digital age. Prospects now want to make their in-bound journey toward your organization completely autonomously – independent of a conversation with one of your team members. As they progress on this journey, they are persuading themselves that you are right for them – if you have great ideas.
Explore this idea in greater detail by clicking the links below.