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BIG IDEAS FOR LEADERS OF MID-SIZE SERVICE FIRMS
HERE ARE INSIGHTS YOU NEED TO REACH YOUR NEXT LEVEL
THE DIGITAL IN-BOUND JOURNEY
Prospects now pass through four distinct stages on their in-bound journey: anonymous, acknowledged, engaged and leaning-in. If you build the right digital model, you can pull prospects through this process at an accelerated pace. If you don’t build a digital process that facilitates this journey, prospects will take the journey with someone else, likely your competitors.
Explore this idea in greater detail by clicking the links below.