ACTION GUIDES

VIDEO-BASED TOOLS FOR MID-SIZE SERVICE FIRMS TO ACCOMPLISH THEIR BIGGEST GOALS.

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STEP 1

UNDERSTAND HOW LEAD NURTURING IS DIFFERENT FROM LEAD GENERATION

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STEP 2

UNDERSTAND HOW LEAD NURTURING IMPACTS THE SALES FUNNEL

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STEP 3

BUILD A CRYSTAL CLEAR PROFILE OF IDEAL CLIENTS INCLUDING THEIR TOP 5-7 GOALS, OPPORTUNITIES & CHALLENGES

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STEP 4

BUILD AN EDITORIAL CALENDAR BASED ON IDEAL CLIENT’S TOP CONCERNS: ARTICLES, VIDEOS, INFOGRAPHICS

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STEP 5

BUILD YOUR BLOG SITE

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STEP 6

BUILD YOUR LIST FROM MULTIPLE SOURCES AND WARM UP THOSE SOURCES

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STEP 7

SYNDICATE YOUR CONTENT THROUGH AS MANY CHANNELS AS POSSIBLE – ALL POINTING BACK TO YOUR BLOG

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