STEP 1
UNDERSTAND HOW LEAD NURTURING IS DIFFERENT FROM LEAD GENERATION
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STEP 2
UNDERSTAND HOW LEAD NURTURING IMPACTS THE SALES FUNNEL
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STEP 3
BUILD A CRYSTAL CLEAR PROFILE OF IDEAL CLIENTS INCLUDING THEIR TOP 5-7 GOALS, OPPORTUNITIES & CHALLENGES
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STEP 4
BUILD AN EDITORIAL CALENDAR BASED ON IDEAL CLIENT’S TOP CONCERNS: ARTICLES, VIDEOS, INFOGRAPHICS
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STEP 5
BUILD YOUR BLOG SITE
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STEP 6
BUILD YOUR LIST FROM MULTIPLE SOURCES AND WARM UP THOSE SOURCES
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STEP 7
SYNDICATE YOUR CONTENT THROUGH AS MANY CHANNELS AS POSSIBLE – ALL POINTING BACK TO YOUR BLOG
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