ACTION GUIDES

VIDEO-BASED TOOLS FOR MID-SIZE SERVICE FIRMS TO ACCOMPLISH THEIR BIGGEST GOALS.

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STEP 1

UNDERSTAND HOW CONTENT MARKETING IMPACTS THE SALES FUNNEL AND CLIENT ACQUISITION

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STEP 2

IDENTIFY A LIST OF THE IDEAL CLIENT’S TOP 5-7 GOALS, OPPORTUNITIES AND CHALLENGES

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STEP 3

CREATE CONCEPTS FOR 5-7 DEEP-DIVE CONTENT MARKETING PIECES

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STEP 4

BUILD PRODUCTION-LEVEL CONTENT PIECES

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STEP 5

GATE CONTENT ON A LANDING PAGE, SCORE IN YOUR MARKETING AUTOMATION TOOL

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STEP 6

BUILD A LIST OF PROSPECTS WHO WOULD BENEFIT FROM THE CONTENT

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STEP 7

BUILD AUTOMATED CAMPAIGNS THAT PULL PROSPECTS TOWARD A CONVERSATION

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