STEP 1UNDERSTAND HOW CONTENT MARKETING IMPACTS THE SALES FUNNEL AND CLIENT ACQUISITIONWATCH THIS VIDEO >STEP 2IDENTIFY A LIST OF THE IDEAL CLIENT’S TOP 5-7 GOALS, OPPORTUNITIES AND CHALLENGESWATCH THIS VIDEO >STEP 3CREATE CONCEPTS FOR 5-7 DEEP-DIVE CONTENT MARKETING PIECESWATCH THIS VIDEO >STEP 4BUILD PRODUCTION-LEVEL CONTENT PIECESWATCH THIS VIDEO >STEP 5GATE CONTENT ON A LANDING PAGE, SCORE IN YOUR MARKETING AUTOMATION TOOLWATCH THIS VIDEO >STEP 6BUILD A LIST OF PROSPECTS WHO WOULD BENEFIT FROM THE CONTENTWATCH THIS VIDEO >STEP 7BUILD AUTOMATED CAMPAIGNS THAT PULL PROSPECTS TOWARD A CONVERSATIONWATCH THIS VIDEO >ACTION GUIDESVIDEO-BASED TOOLS FOR MID-SIZE SERVICE FIRMS TO ACCOMPLISH THEIR BIGGEST GOALS.7 STEPS TO A CONTENT MARKETING PROGRAM THAT CONSISTENTLY YIELDS IDEAL CLIENTSSTEP 4: BUILD PRODUCTION-LEVEL CONTENT PIECESDownload These Action Plan Tools To Use In Conjunction With This VideoSTEP 1UNDERSTAND HOW CONTENT MARKETING IMPACTS THE SALES FUNNEL AND CLIENT ACQUISITIONWATCH THIS VIDEO >STEP 2IDENTIFY A LIST OF THE IDEAL CLIENT’S TOP 5-7 GOALS, OPPORTUNITIES AND CHALLENGESWATCH THIS VIDEO >STEP 3CREATE CONCEPTS FOR 5-7 DEEP-DIVE CONTENT MARKETING PIECESWATCH THIS VIDEO >STEP 4BUILD PRODUCTION-LEVEL CONTENT PIECESWATCH THIS VIDEO >STEP 5GATE CONTENT ON A LANDING PAGE, SCORE IN YOUR MARKETING AUTOMATION TOOLWATCH THIS VIDEO >STEP 6BUILD A LIST OF PROSPECTS WHO WOULD BENEFIT FROM THE CONTENTWATCH THIS VIDEO >STEP 7BUILD AUTOMATED CAMPAIGNS THAT PULL PROSPECTS TOWARD A CONVERSATIONWATCH THIS VIDEO >