STEP 1
UNDERSTAND HOW CONTENT MARKETING IMPACTS THE SALES FUNNEL AND CLIENT ACQUISITION
WATCH THIS VIDEO >
STEP 2
IDENTIFY A LIST OF THE IDEAL CLIENT’S TOP 5-7 GOALS, OPPORTUNITIES AND CHALLENGES
WATCH THIS VIDEO >
STEP 3
CREATE CONCEPTS FOR 5-7 DEEP-DIVE CONTENT MARKETING PIECES
WATCH THIS VIDEO >
STEP 4
BUILD PRODUCTION-LEVEL CONTENT PIECES
WATCH THIS VIDEO >
STEP 5
GATE CONTENT ON A LANDING PAGE, SCORE IN YOUR MARKETING AUTOMATION TOOL
WATCH THIS VIDEO >
STEP 6
BUILD A LIST OF PROSPECTS WHO WOULD BENEFIT FROM THE CONTENT
WATCH THIS VIDEO >
STEP 7
BUILD AUTOMATED CAMPAIGNS THAT PULL PROSPECTS TOWARD A CONVERSATION
WATCH THIS VIDEO >